Comments on: Emotional Purchasing vs Rational Purchasing

By: Emotional Purchasing Wins! | Young & Shand

Emotional Purchasing Wins! | Young & Shand — Thu, 25 Mar 2010 22:02:51 +0000

[...] from bwagy blog. Related Posts:Google Alerts for Business DevelopmentTop 10 Marketing iPhone AppsThe Four M’s [...]

By: Ariel Levin

Ariel Levin — Tue, 09 Feb 2010 03:45:48 +0000

Hi Ben,
Very true and valid. Especially “Boosting their ego, enhancing their image, doing something cool.” These are important things for me as a sole operator, I admit it.
In our business (real estate sales) we find most decisions are emotional except when working with investors or with the banks.

Therefore advertising copy for homes will talk about lifestyle, schools and lovely gardens when flat and units dvertising copy will talk about return % and rental demand.

Good post!

By: Ryan Stephens

Ryan Stephens — Tue, 09 Feb 2010 00:23:43 +0000

I was nodding my head reading Ben’s post, but I also agree with your assessment, especially with respect to large corp budgets Joel. I deal primarily with smaller business owners and I’ve genuinely been astonished by how much their ego drives their purchases though. I’d say in too many instances ego > rationale thinking. And then… maybe I’m in the wrong sector.

By: Joel

Joel — Tue, 09 Feb 2010 00:02:26 +0000

Interesting, I have different view:

Large corps usually have budget set for a particular purchase, say software or service, they will spend that money anyway, and it’s usually managed by one person, “relationship” and “being like them” play a vital role to bag the elephant.

Small biz owners are more bottom line thinker, as servive and cash is the priority to them.

But for small puchase say “a thousand dollar website”, I think your right, as small biz don’t have that much energy and experty to do all the homework for one product or service out of their area.

Just my thoughts :)

Ben, hows your new venture been?