Excellent article on TerraCycle: Google for Garbage

June 20th, 2010

Give it a read over here.

I love the inspiration, the innovation in what is pereceived as a dull industry.

What I like even more is that they get the companies to pay them to collect! Smart thinking and great way to price discriminate whilst still achieving social good (the long tail of garbage).

Smart thinking can prevail everywhere.  Just need someone to stand up and lead the way.

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