Comments on: Free Marketing Advice, Pay what you want

By: Alex Penn

Alex Penn — Tue, 17 Nov 2009 11:02:39 +0000

HI ,

We are a taxi company Hummingbird Cars in London. We provide Airport Transfer service from all london airports.
We have recently started our new business and we want our business to grow and make more revenue. Can anyone suggest which is the best form of marketing which we can use. What are also the best medium of advertising where we can do effective and cost control advertsing

http://www.hummingbirdcars.com

Thank you

By: Ben Young

Ben Young — Tue, 10 Feb 2009 00:28:15 +0000

@John Be keen to see how you go :) Feel free to email me if you want some tips from what I’ve learned.

@Sundi It was a pleasure, I wish you the best and look forward to hearing your successes.

By: Sundi D. Hayes

Sundi D. Hayes — Mon, 09 Feb 2009 20:13:29 +0000

Thank you, thank you, thank you, Ben!

I sent an email to Ben with information about my business and the areas I was stuck. Not only did he respond but the response had serious detail to it…not general helps you find on the web but specific info about how to shift what I was already doing to optimize the results – at a minimum, three really good suggestions I started using that week! Even more that will carry me through the long haul.

To top it off I got a follow-up email from Ben the next week wanting to know how things were going and if I needed help with additional questions generated from the original email.

If you haven’t sent Ben an email but the thought crossed your mind put your thought into action and TRY IT!

Create an amazing day!

By: John Dierckx

John Dierckx — Wed, 04 Feb 2009 01:45:26 +0000

Absolutely!

In fact I might follow suit and organize an action like this myself for fraud prevention.

By: Ben Young

Ben Young — Wed, 04 Feb 2009 01:43:28 +0000

Thanks John, the heads up is handy too, few freeloaders but I think overall evens out. Most important is some of the freeloaders help spread the word (which in turn) will generate revenue.

By: John Dierckx

John Dierckx — Wed, 04 Feb 2009 00:59:52 +0000

Great idea Ben, in fact I have used this concept in the past and those than went for it all ended up being long term relationships and yes a few took advantage of it as well but that comes with the turf I guess. On other occasions I had to chase outstanding accounts payable.

All in all this has worked quite well for me, so I would say go for it.

By: Ben Young

Ben Young — Thu, 29 Jan 2009 22:28:18 +0000

Thanks Paul for your kind comments, very much appreciated :)

By: Paul Matthews

Paul Matthews — Thu, 29 Jan 2009 21:53:45 +0000

Great idea Ben, and I can certainly vouch for your expertise.

I’ve also seen this concept before (not saying that you ripped it off or anything), it was in a hospitality context though. A restaurant in Melbourne offers diners the opportunity to pay whatever they feel their dinner is worth. Apparently they do quite well, because the quality and experience is worth paying for. I’m seeing lots of parallels here Ben.