Judge a business by its cover

June 1st, 2011

Well… I mean its website.  Its digital presence.

If Google is the first place people hit when they encounter a problem.

Then your website is what marks their impression (prior experience & brand helps) but it’s what your website does that helps them take the next step.

Just realise that people are making those judgements.  I’m not saying change.  Just acknowledge and change if appropriate.

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