Comments on: Let others do the talking http://blog.bwagy.com/let-others-do-the-talking/?utm_source=rss&utm_medium=rss&utm_campaign=let-others-do-the-talking Thu, 22 Jul 2010 05:05:26 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Ben Young http://blog.bwagy.com/let-others-do-the-talking/comment-page-1/#comment-973 Ben Young Fri, 31 Oct 2008 00:43:45 +0000 http://blog.bwagy.com/?p=596#comment-973 Peter, your absolutely right! I shouldn't have posted that without some of the quotes there. Thanks for the nudge :) Web traffic is worse, the attention cost is much higher. We have some up now and more will go up through the day. Thanks again. -Ben Peter, your absolutely right! I shouldn’t have posted that without some of the quotes there. Thanks for the nudge :)

Web traffic is worse, the attention cost is much higher. We have some up now and more will go up through the day.

Thanks again. -Ben

]]> By: Peter http://blog.bwagy.com/let-others-do-the-talking/comment-page-1/#comment-972 Peter Fri, 31 Oct 2008 00:27:34 +0000 http://blog.bwagy.com/?p=596#comment-972 Ben, great blog but you just highlighted the most important rule in old-school FMCG marketing. "Stock-outs are fatal." - What the rule says is that if you put an ad on a bus for a new chocolate bar and next time you're in the store and look for it and it's not there you wont look again. - The moment has passed. Web traffic is the same. I'm sure by now your "What people are saying" page is up. - But it wasn't up when I clicked it. I do love your blog posts, of course I'll keep reading. But I'll probably never make it to your "what people are saying" page. Takeaway: Old-school advertising lessons may be boring but some of them are still very relevent today. Ben, great blog but you just highlighted the most important rule in old-school FMCG marketing. “Stock-outs are fatal.” – What the rule says is that if you put an ad on a bus for a new chocolate bar and next time you’re in the store and look for it and it’s not there you wont look again. – The moment has passed.

Web traffic is the same. I’m sure by now your “What people are saying” page is up. – But it wasn’t up when I clicked it. I do love your blog posts, of course I’ll keep reading. But I’ll probably never make it to your “what people are saying” page.

Takeaway: Old-school advertising lessons may be boring but some of them are still very relevent today.

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