Living the brand

May 4th, 2009

Brand experiences tend to be post event. 

However now we have the technology for live experiences. 

Social networks with live engagement are such an example.

Local energy drink provider has taken advantage of this with their V Bebo Community.

Another great example is Vaughan Rowsell.

Now Vaughan is cycling the length of New Zealand Uphill (bottom to top) for charity.  He is just about half way now.

You can send him messages on twitter, see his blog, watch his videos.  I have included his first one below:


You can experience it as he does.  With the right software and cell coverage he could even stream live from his cycle trip.

Imagine watching the Tour De France from Lance Armstrongs bike with his commentary as he rides.  Motor racing does this with in car cams – but there is a ways to go.

You could be sponsoring such an experience as Vaughans, some great fits would be:

  • Hotel Chain (where to rest after a long day of travel)
  • Energy / Sports Drinks (providing the fuel for the journey)
  • Clearly the bike / clothing
  • Technology (we are where you want to be)

This isn’t for everyone, yes it is less controlled, you don’t know what will happen.  Maybe it will be boring? Or maybe you will be there when something remarkable happens.  It is reality tv meets real world.  We all know reality tv isn’t that real anyway so why not deliver an authentic experience.  (Hell if you even track Vaughan down you can partake).

Twitter, Blogging, Video all allow people to engage with your brand real time which creates an extremely loyal customer base.  Neat huh?

(Vaughan is raising money for a good cause TASC The Agency for Spinal Concerns, check his blog out for more details).

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