Comments on: Monetisation Models http://blog.bwagy.com/monetisation-models/?utm_source=rss&utm_medium=rss&utm_campaign=monetisation-models Fri, 03 Jun 2011 00:00:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: scollingshttp://blog.bwagy.com/monetisation-models/comment-page-1/#comment-242 scollings Wed, 06 Aug 2008 00:17:21 +0000 http://blog.bwagy.com/?p=115#comment-242 Monetisation can be a) Income or b) Savings on expenses.By that I mean your companies Profit is Income minus Expenses so if you can add 'glue-ons' to reduce costs it will have the same effect.One example (not a great one, but it gets the point across) is adding a system (glue-on) like OTRS (trouble ticketing / auto responder) which allows you to stop the expense of calls coming in and makes your service more 'sticky' as it gives the customers what they need.That way if you service is free then you won't get support calls making it a loss for your company.Of course there was (dunno if there still is) benefits to owning a company that was making a loss when it comes to Tax time. Monetisation can be a) Income or b) Savings on expenses.

By that I mean your companies Profit is Income minus Expenses so if you can add ‘glue-ons’ to reduce costs it will have the same effect.

One example (not a great one, but it gets the point across) is adding a system (glue-on) like OTRS (trouble ticketing / auto responder) which allows you to stop the expense of calls coming in and makes your service more ‘sticky’ as it gives the customers what they need.

That way if you service is free then you won’t get support calls making it a loss for your company.

Of course there was (dunno if there still is) benefits to owning a company that was making a loss when it comes to Tax time.

]]> By: stuartmhttp://blog.bwagy.com/monetisation-models/comment-page-1/#comment-241 stuartm Tue, 05 Aug 2008 23:11:59 +0000 http://blog.bwagy.com/?p=115#comment-241 The key to the freemium service is finding the right balance of free features (so that lots of people use your service) versus the premium features (so that lots of people upgrade to premium).I think Flickr is the prime example of getting that balance right. The key to the freemium service is finding the right balance of free features (so that lots of people use your service) versus the premium features (so that lots of people upgrade to premium).

I think Flickr is the prime example of getting that balance right.

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