Comments on: Remarkable Content is like a drug

By: Mathew Sanders

Mathew Sanders — Sun, 05 Apr 2009 23:10:01 +0000

Here’s another post I just found talking about Twitter and hierarchy of needs :)

http://blogs.psychologytoday.com/blog/the-tao-innovation/200903/understanding-the-psychology-twitter

By: Feeling swamped? Stop swallowing. Start tasting. « it’s not about being superman, it’s about being superbly human

Mon, 30 Mar 2009 08:08:55 +0000

[...] sounds like a quote and it is one. It’s the title of a small post over @bwagy’s blog. Ben Young (that’s his full name) wonders about how addictive remarkable content can be: [...]

By: Ben Young

Ben Young — Mon, 30 Mar 2009 02:02:34 +0000

Thanks dudes for helping build the discussion :)

By: Mathew Sanders

Mathew Sanders — Fri, 27 Mar 2009 03:08:34 +0000

I agree that twitter, blogs, and podcasts are all addictive, but the great content wouldn’t be the deciding factor – like Simon mentions I think it’s more for the social factors. Maslow’s hierarchy of needs http://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs has social needs like belonging as the third layer, and I think it’s fulfilling this need to socialise and belong which makes social media so addictive!

By: Simon Gianoutsos

Simon Gianoutsos — Thu, 26 Mar 2009 23:31:21 +0000

Seth Godin’s recent “The pillars of social media site success” summarises this nicely http://sethgodin.typepad.com/seths_blog/2009/03/the-pillars-of-social-media-success.html :

“Why people choose to visit online social sites:

* Who likes me?
* Is everything okay?
* How can I become more popular?
* What’s new?
* I’m bored, let’s make some noise

None of these are new, but in the digital world, they’re still magnetic.

If you want to understand why Twitter is so hot, look at those five attributes. They deliver all five, instantly.”