Comments on: Small IS the new Big http://blog.bwagy.com/small-is-the-new-big/?utm_source=rss&utm_medium=rss&utm_campaign=small-is-the-new-big Fri, 03 Jun 2011 00:00:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ben Younghttp://blog.bwagy.com/small-is-the-new-big/comment-page-1/#comment-540 Ben Young Thu, 11 Sep 2008 00:59:36 +0000 http://blog.bwagy.com/?p=312#comment-540 Bang on. Small is the new big! Bang on. Small is the new big!

]]> By: Simon Younghttp://blog.bwagy.com/small-is-the-new-big/comment-page-1/#comment-539 Simon Young Thu, 11 Sep 2008 00:20:21 +0000 http://blog.bwagy.com/?p=312#comment-539 Totally agree. And why small? Because small is better able to adapt to change (change = the only constant!)Also the tools that really work tend to be small - like search advertising, it started off as a tool for small businesses, now big ad agencies are getting their heads around it.See also http://simonyoung.co.nz/think-small-what-i-planned-to-say-at-the-hitwise-awards-last-night/ Totally agree. And why small? Because small is better able to adapt to change (change = the only constant!)

Also the tools that really work tend to be small – like search advertising, it started off as a tool for small businesses, now big ad agencies are getting their heads around it.

See also http://simonyoung.co.nz/think-small-what-i-planned-to-say-at-the-hitwise-awards-last-night/

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