bwagy, the blog of Ben Young

Relationships matter.  That’s why we invest in them, maintain them.

We need not forget that online whilst we have this brilliant tool, it is nothing without relationships.

Hotmail took off as suddenly anyone could have email to talk to anyone.

Skype, same story.

Facebook, same story.

Twitter, same story.

Relationships are so so important to us.  When we have established them on say Twitter we are not likely to shift easily if at all.  We place more value on them (than the actual service).

Remember this and do not forget it when your building & marketing your product.

Zero is increasingly more and more of a relevant number.

The cost of building a brand online? Zero.  Input time and thought.

The cost of creating a movie?  Zero.  Input time and thought.

The cost of building a business online? ….. you get the idea.

Since costs are zero, what is the differentiator?

Passion.

Passion for your problems.  Your niche.  Your customers.

As humans we like passion.

That’s the one thing we can not have zero of…..