Zero

December 16th, 2008

Zero is increasingly more and more of a relevant number.

The cost of building a brand online? Zero.  Input time and thought.

The cost of creating a movie?  Zero.  Input time and thought.

The cost of building a business online? ….. you get the idea.

Since costs are zero, what is the differentiator?

Passion.

Passion for your problems.  Your niche.  Your customers.

As humans we like passion.

That’s the one thing we can not have zero of…..

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