bwagy

Of recent there have been posts around Do What you Love, Life Marketing, Those that turn up

What do these have to do with Marketing?

Simple they are all marketing.

If you as a person, are doing what you love, turning up where others are not, thinking of the bigger picture, what do you think this says about you?

What is the conversation going on in people that surround you?

The conversation is going to be much more engaging than otherwise.

Now imagine:

• Your company is built up on people that do all of these
• Your customers deal with these kinds of people day to day
• In rough times what kind of people are going to stick it out?

This is on the tip of everyone’s tongue at the moment.

How do you turn your customers into fans?

Fans will rave about you.  Tell their friends.  Sell your product for you.

There is no perfect mix, but some questions I would be asking myself are:

- Who are the key influencers whom use my product?

- How can i excite them about my product?

- Am i excited about my product? Why?

- Are you the best? or the worst? Either way.  Pick a spot at each extreme.

- Am i selling the sizzle? do customers know what the sizzle is?

- Have i provided a platform or catalyst for customers to become fans?

- Have i provided tools for my customers to become fans (blogger kits, graphics, competitions)

- Is my product actually making their life better? am i helping them?