bwagy, the blog of Ben Young

As we begin the second order effects of a post-social world.

We are zagging back to closer, more personal networks but enriched with the benefits that social brought us.

Case in point, Instagram sending stories only to close friends.

Apples Photo Memories, or Google Photos

iMessage/FB Message/Snap threads, groups.

Social provided the email layer to organize our broader networks, now we’re going deeper with our closest peers.

An interesting by-product of this, is how attention is shifting from the broad to the nice and more relevant.

And also, how you can spend 40 minutes looking at memories in Photos, prior videos or stories of trips.

I think this next frontier is from social to personal media.

It’s the new personal media.

Instead of checking into your local media site 10 times a day

You’re checking into your personal media wall.

Most often it’s presenting the same information, but you’re checking for what’s new, what’s changed, what’s happening.

An interesting swap in media consumption that we’re seeing.