Personal Media, the next ‘actual’ frontier of digital

December 6th, 2018

As we begin the second order effects of a post-social world.

We are zagging back to closer, more personal networks but enriched with the benefits that social brought us.

Case in point, Instagram sending stories only to close friends.

Apples Photo Memories, or Google Photos

iMessage/FB Message/Snap threads, groups.

Social provided the email layer to organize our broader networks, now we’re going deeper with our closest peers.

An interesting by-product of this, is how attention is shifting from the broad to the nice and more relevant.

And also, how you can spend 40 minutes looking at memories in Photos, prior videos or stories of trips.

I think this next frontier is from social to personal media.

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