bwagy, the blog of Ben Young

I have dozens of Adwords hacks but here’s one that’s hugely valuable for startups that helps you identify very quickly which markets you should be targeting.

• Set up a Google Adwords campaign using keywords that describe your customers pain points
• Break it up into regions, measure which get the highest impressions & click throughs, also note the level of competition (important in a crowded market)
• Run it for a month

You can then narrow it down by region after collecting some data to find the market with the most potential.

I’ve done this numerous times but most recently for a client in an ultra niche market.  Their product is very innovative and only some segments of the market are worth talking to in the early days (the rest require education).  Thus we ran the campaign for a month, found very quickly (for under $200) where the main interest was – a specific country.

We also found out, that there was no competition in the market but also the level of interest which was approximately four times the next highest in the world.

Great – now our client can target an area where there is the absolute most interest.  Thus making growth a bit easier.

Tags: adwords, development, market research, startups

This entry was posted on Sunday, February 28th, 2010 at 6:14 pm.