Where the Platform play falls down

January 20th, 2009

The platform play is a common one in niche industries.

It can be very successful.

However a recurring problem (and downfall) is a lack of focus.

Imagine your platform is like a big slab of concrete on a vacant lot.  This is your platform.

It can be anything; a carpark, a basketball court, a place to throw your rubbish.

Without direction it is open to interpretation.  It may even remain abandoned.

There may be easy road access so people park there; maybe the sun is really bright so people sunbath, maybe there are fences so people play sports inside.

As the owner of the platform, you need to pick a path, direct the audience towards that, open up to other opportunities later.

If you be everything to everyone you become nothing.  

(For more info best read my prior posts on Platforms here and here)

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