The standardised addon

April 28th, 2009

Everytime I go get Sushi, they say ‘Ginger & Wasabi?’ and everytime I say yes.

I do eat the wasabi but never the ginger yet I always say yes.

A quick poll of everyone else in line before me (three people) they all did as well.

Now I have said no before and other places haven’t offered and you know what? I didn’t feel like I got a good service.

For some reason those two little packets help communicate value.  In fact some sushi places charge extra for it.

The standardised addon has become an essential part of the consumer experience.  

What part of your service has become standardised? Or is there room to standardise something that others don’t? Just a thought.

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2 Responses to “The standardised addon”

  1. David MacGregor Says:

    It will be interesting to see whether consumers push back against supermarkets and The Warehouse’s stunt eliminate plastic bags from their service. Making shopping less convenient must, surely, fly in the face of their reason for being?

    Personally, The Warehouses posture only amplifies the issue that what goes in the bags ends up in the landfill, which must, surely = ‘epic fail’

  2. Ben Young Says:

    @David True convenience over green appeal. If they get it right and consumers feel they are doing their bit for the environment it is a win.

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