Archive for the 'Blog' Category


Very small.

Taking something that is a regular size, making it smaller and thus reducing the commitment and opening up opportunities.

Smaller drinks for on the go.

Smaller content for greater consumption (tumblr, instagram, facebook status).

Smaller car.

PSP Slim, quadrupled sales, same product, just smaller.

What other opportunities could be created through making a micro version? Smaller, less commitment, more guidance. ย Great process to undertake.


August 30th, 2012

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates