Archive for the 'Blog' Category


The best projects are lightweight.

Good questions to ask:

How can we do this with less?

If we had no money how would we do it?

Could it be done in an afternoon?

What feedback do we want?

Could we draw this? Or emulate by building with cardboard?

Could we rough it?

How many/much of do we realistically need?

What will get us by? OR what is pertinent?

^ Is it really pertinent? Could you get away without it?

Does everyone understand WHY and WHAT we’re creating?

What is the specific outcome or impression we want to leave?

What CAN we be precious about? What can we forgive?

Do we need this many people involved?

What steps CAN we remove?

What is this analogous too? What is a similar system, or process?






December 2nd, 2017

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates