Archive for the 'Blog' Category

Pitches that flounder

I get a lot of ideas pitched to me, most are good, they get somewhere.

There’s a category that flounders.

It’s those that aren’t generous enough.

The idea is pitched to give most of the value to the the pitcher.

A great pitch communicates the value both parties will get out of it. That’s what you have to offer. You have something novel which will deliver your partner excess value. And that’s why people buy.

A coke doesn’t cost the $2 or $3 you pay, yet it seems great value, that’s because they’ve communicated that it’s worth much more than that. Would you buy cokes for $10?

Most likely not!

Although but what scenarios would you?

August 22nd, 2011

You are what you eat

Great video by Tom Peters in his Little Big Things Video series (an absolute must watch).


In essence curating your context, so that you’re in a place where you’re surrounded by people pushing themselves & pushing you.

Great analogy & a little change which can be very defining.

August 18th, 2011

Fixing up broken systems

There are thousands of broken systems around the world.

Find situations where:

  • It’s a mass system affecting or touching everyone we know
  • There is a consistent nuisance problem, that is struggled to be solved by the stakeholders

And come up with a novel idea to solve it.

Get an agreement for fixing it and negotiate to get paid an annuity based on how much would have been lost had it not been fixed.

Some ideas:

  • Finding mail not delivered addresses – then finding the correct addresses. save businesses cost
  • Water leaks in the water system.
  • People that drop out of school.

Often it’s not worth the individual cost but the cumulative cost. That is one last mail address could cost the overall system $50 over 3 years. Worth trying to fix that up. A water leak could cost tens of thousands over the next 20 years…

It’s often outside points of view which bring the fresh thinking to solve them.  So no reason why you or I can’t have a stab.

August 1st, 2011

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