bwagy, the blog of Ben Young

Is that we set the agenda.

We set the context, tone, flow and end result.

Whether its a brochure, a video, a blog post once someone is consuming it you get to guide that conversation.

And that’s a massive opportunity, do not waste it, use it to move each and every consumer forward towards your shared goal.

Instead of building the full product, build the rules & intelligence.

Then let others build the interface on top.  Even let multiple people do it.

The best UI wins.