Archive for the 'Blog' Category



Rigging the system, play fair

BuzzFeed has done a few pieces over the break on content ad fraud.

In essence, people are looking for loopholes to generate traffic which looks real.

If you use an anti-bot detection, it’ll say they’re not bots.

If you use Nudge, it’ll tell you they’re human but not reading the content.

It seems silly that this is required, advertising should be simple, if I pay to get an ad in front of someone, I should only pay if that is the case. Everything else is noise.

Content is worth something, when it’s read/watched/shared. i.e. when it provokes a reaction, and that reaction can only come from consuming the content.

 

January 17th, 2018

New Year, New You

Start the year right.

I love how language propagates today, how fast a phrase can be pushed all around the world.

It’s neat.

But, would love to see fresh thinking of embracing this, for good.

Here’s one from me, GiveDirectly.

Unconditional cash donations to those in extreme poverty.

$0.91 of every dollar ends up in the hands of the poor.

They even, are running a basic income study, heck you can even create your own.

Neat.

January 1st, 2018

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates