Rigging the system, play fair
January 17th, 2018BuzzFeed has done a few pieces over the break on content ad fraud.
In essence, people are looking for loopholes to generate traffic which looks real.
If you use an anti-bot detection, it’ll say they’re not bots.
If you use Nudge, it’ll tell you they’re human but not reading the content.
It seems silly that this is required, advertising should be simple, if I pay to get an ad in front of someone, I should only pay if that is the case. Everything else is noise.
Content is worth something, when it’s read/watched/shared. i.e. when it provokes a reaction, and that reaction can only come from consuming the content.
This entry was posted on Wednesday, January 17th, 2018 at 4:28 am. 