Archive for the 'Blog' Category



When does a human cross the threshold to become a bot?

It’s a question we were faced with recently. I don’t typically share long form pieces on the blog, but you can see it over on Medium for the full write up.

In a world of automation, we see these tools also bridge to all sorts of use cases. And in a recent campaign, we saw automation or assistant tools, in turn being used to inflate user numbers for a brand.

The vanity metrics looked great – but the real metrics did not.

There was also a piece a while back on how someone created a bot to fulfill tasks on Mechanical Turk. Or used AI to respond to are you a robot CAPTCHAs.

These are the signs of our times and will continue. That’s why things like blockchain are counter responses to this. As more and more systems and processes digitize, more will become bots so to speak.

May 17th, 2019

The rise of private intelligence

Everything zig zags online, in recent history our brands intelligence has been more public, you can see it on Facebook. The zig.

But what we’re seeing now is the development of private intelligence, the zag. The shift (and maturing) of brands to build up their internal processes, to execute novel media (and content) tactics, to combine public with private data.

I’ve been thinking about it from a product perspective too. How Apple handles machine learning is the perfect analogy, the learning is done on device, protecting your privacy (rather than in the cloud). Google yesterday mirrored this intention. This is the private intelligence.

This is the exciting time, as it’ll produce richer and different types of investments in the digital eco-system. I’m excited to see what eventuates.

May 9th, 2019

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