When does a human cross the threshold to become a bot?
May 17th, 2019It’s a question we were faced with recently. I don’t typically share long form pieces on the blog, but you can see it over on Medium for the full write up.
In a world of automation, we see these tools also bridge to all sorts of use cases. And in a recent campaign, we saw automation or assistant tools, in turn being used to inflate user numbers for a brand.
The vanity metrics looked great – but the real metrics did not.
There was also a piece a while back on how someone created a bot to fulfill tasks on Mechanical Turk. Or used AI to respond to are you a robot CAPTCHAs.
These are the signs of our times and will continue. That’s why things like blockchain are counter responses to this. As more and more systems and processes digitize, more will become bots so to speak.
This entry was posted on Friday, May 17th, 2019 at 3:30 am. 