bwagy, the blog of Ben Young

Everything zig zags online, in recent history our brands intelligence has been more public, you can see it on Facebook. The zig.

But what we’re seeing now is the development of private intelligence, the zag. The shift (and maturing) of brands to build up their internal processes, to execute novel media (and content) tactics, to combine public with private data.

I’ve been thinking about it from a product perspective too. How Apple handles machine learning is the perfect analogy, the learning is done on device, protecting your privacy (rather than in the cloud). Google yesterday mirrored this intention. This is the private intelligence.

This is the exciting time, as it’ll produce richer and different types of investments in the digital eco-system. I’m excited to see what eventuates.

This entry was posted on Thursday, May 9th, 2019 at 1:33 am.