Archive for the 'Blog' Category

What if Rental Car Companies Sold like Car Dealers Sell Cars

I find it weird when I’m renting a car you stand inside at a counter renting a ‘generic’ mid size. Cars out of sight out of mind.

Why aren’t they walking me around the lot saying Ben, how about this?

For $20 extra a day you could be driving this or that. 

I suspect people would spend more and enjoy the dramatically.

And it’s a much better experience than the hidden fees trying to make up the margin!

May 13th, 2016

The Inevitable

If you can think it, it’s possible. If it’s possible and you’re determined it’ll become the inevitable.

Case in point, Elon Musk.

May 7th, 2016

Why A/B Testing Never Took Off

By the time you publish something online you’ve done all the hard work, the heavy lifting. You’ve been through design and copywriting, you’ve set up all the goals.

The inertia to get it live is so high that it’s too hard to overcome that again to optimise.

Even though it clearly makes sense.

But so,A/B Testing is incredible but how do you break that out so more people use it?

Predictive Insights.

Taking the A/B Insights and getting them further up the production timeframe.

Letting people upload their website code – and getting insights as they’re producing it.

[stolen from a chat with our CTO Izac]

May 3rd, 2016

If they’re not a customer today they might be tomorrow, next week, next year

A month ago, we won a client we had been trying to win for 2 years, 2 years of meetings, calls, keeping in touch, educating, coffees. Now we’ve finally got lift off.

Keep that in mind, everyone you talk to is at some point a potential customer, whether it’s today, tomorrow, next week, next year, five years from now.

Be persistent, be yourself, be helpful.

May 1st, 2016


A japanese term for mistake proofing, or colloquially referred to as idiot proof.

An example is the sim card in your phone, it has the cut corner so you can only put it in one way.

It’s a newfound obsession of mine, ensuring that the product we build works the right way. It’s good for users as builds confidence and helps them create success and it’s good for us as we build better product.

May 1st, 2016

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