I find it weird when I’m renting a car you stand inside at a counter renting a ‘generic’ mid size. Cars out of sight out of mind.
Why aren’t they walking me around the lot saying Ben, how about this?
For $20 extra a day you could be driving this or that.
I suspect people would spend more and enjoy the dramatically.
And it’s a much better experience than the hidden fees trying to make up the margin!