What if Rental Car Companies Sold like Car Dealers Sell Cars

May 13th, 2016

I find it weird when I’m renting a car you stand inside at a counter renting a ‘generic’ mid size. Cars out of sight out of mind.

Why aren’t they walking me around the lot saying Ben, how about this?

For $20 extra a day you could be driving this or that. 

I suspect people would spend more and enjoy the dramatically.

And it’s a much better experience than the hidden fees trying to make up the margin!

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