Why A/B Testing Never Took Off

May 3rd, 2016

By the time you publish something online you’ve done all the hard work, the heavy lifting. You’ve been through design and copywriting, you’ve set up all the goals.

The inertia to get it live is so high that it’s too hard to overcome that again to optimise.

Even though it clearly makes sense.

But so,A/B Testing is incredible but how do you break that out so more people use it?

Predictive Insights.

Taking the A/B Insights and getting them further up the production timeframe.

Letting people upload their website code – and getting insights as they’re producing it.

[stolen from a chat with our CTO Izac]

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