Archive for the 'Blog' Category



The Muppet Ratio

The muppet ratio is quality people divided by the idiots/people that only care about themselves or as I call them muppets.

Events I visit are judged by the muppet ratio.

If it’s too high (ie the event caters to the muppets) I’ll leave.

If it’s too low I recommend the event over and over again.

Vastly different outcomes, both connected to a few single people that can sway an audience.

February 7th, 2010

If you don't like it. Don't read it.

Why do we tune in and sit through stuff we don’t enjoy.  We could easily turn the tv off, leave the movie or the event.

We’re afraid. What if?

What if we miss out?
What if something happens?
What if someone notices?

What if you lived on your own terms and only pursued stuff that interested you. Imagine how energetic and passionate you could be. Sometimes it’s just a matter of taking the stand you know you ought to for the things you care about.

February 4th, 2010

Bringing joy to your customers

Kulula Air has made their planes a little bit more fun.

Something to stare at whilst you wait to board.

Something for your children to read and point out to one another.

It’s something fun. This is the best marketing, that changes how you look at something and brings joy to your customers. (Life can get far too serious).

Thanks to Gadling for sharing it.

February 3rd, 2010

Steve Jobs: "Real artists ship."

Following up my post On Doing Things… (and as Seth reminded me in this podcast) I wanted to share a great Steve Jobs quote: “real artists ship”.

That is there is a huge void between the ‘we tried’ and ‘we shipped’.  If you don’t ship you don’t get anything.

If you do ship then that is vastly different.

Listen to the podcast and think about it.

Plumbers don’t get Plumbers Block but writers get writers block? It really is just a battle of the mind.

Your mind says no but you need to push through.

That’s why the latter option mentioned in my previous post of “Get it out the door asap 80% done.  For you will make mistakes anyway.  Best get first one out the door so the second, third, fourth are even better.” works best when you’re doing something new, different, innovative… ie worth doing.

February 2nd, 2010

[On doing things…]

You have two options:

1) Do it right the first time.  That way you don’t need to do it again.

2) Get it out the door asap 80% done.  For you will make mistakes anyway.  Best get first one out the door so the second, third, fourth are even better.

February 1st, 2010

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