It is industry practice to give the worst room to walk in guests. (Travel tip: never accept the first room they offer).
Sure there are many reasons behind it but to be honest I don’t really care.
If you have a walk in and rooms are available – give them the best damn room you can. Hell if the best room is empty. Upgrade them!
You need to obsess about each and every visitor. They may only visit once but for every person they tell about their trip or provide tips to a friend heading the same way, you want them to recommend you over and over again. If you impress them you might get decades of referrals – what better way to build a solid business.
Makes complete sense to me.