#20 Get clarity around your model
Decide early on, is this going to be a business I grow? or all about me? (ie this business is only ever going to be me). That reflects your company direction, decisions, operating model… future planning. Note you can change your mind about this, but at least have a direction initially.
#21 Build a board of directors
Build a board of directors, family, friends, clients, those who have an intrinsic interest in your business. Report to them cashflow, sales, metrics. Just having to report to someone will remind you of what you’re doing.
#22 Diversify revenue
Diversify your revenue streams, never have all your eggs in one basket, ebooks, retainers, speaking, courses, hourly work.