Talking with other entrepreneurs looking at starting businesses (anything from a cafe to a saas provider) and how they tell their story there is one thing I have noticed…
That I cannot fathom the idea of a new business that isn’t story telling and engaging.
That is sharing their story and engaging the community to help grow their business.
What is your story? What can you share? How can you build a community?
Even a cafe with a blog or a Petrol Station with live tweets? A doctors blog sharing advice or heads up on common ailments.
No this wouldn’t be relevant to everyone but it would be relevant to those that matter – your community.
If you are looking at starting a business (or launching a new product), look at how you can strategically build a community, engage and build real relationships… even 6 months before you want to start it…