Tag Archives: amazon



Amazon is about to launch something that will change everything….

November 16th, 2010

They’re going to let you loan books.

Digital books that is.

Suddenly they have overcome probably the second highest sales objection to digital books (first being you can’t replace a book, which people rapidly get over once they see a Kindle).

But what they’ve changed is, there is now a cost to loaning someone a book, in the past you could loan a cd and still enjoy the software of music yourself. Now you won’t be able to.

It’s that cost which will keep ebook prices up, get more people on board, but change consumers perception of digital goods.

They will have more tangibility and perceived value.

If you haven’t yet, consider what digital goods, tokens, experiences you could offer to make your service more compelling. Or consider maybe what you are giving away at the moment is vastly undervalued.

PS this blog is available on Kindle, for a couple of bucks a month, that’s their charge not mine.


Amazons Jeff Bezos on what makes a successful company

July 27th, 2009
1. Obsess about Customers.
2. Invent (you can invent your way out of any box if you believe you can).

This is absolute gold, an incredible succinct video from Jeff Bezos founder of Amazon.com.

In short:

  1. Obsess about Customers.
  2. Invent (you can invent your way out of any box if you believe you can).
  3. Think long term.
  4. It’s always day one. There is always invention in the future…(always new ways to obsess about customers).

Awesome huh?


Amazons obsession with its customers

May 28th, 2009

You really have to hand it to them for looking after their customers.

Many years back my Dad told me the first time he ordered from Amazon (pre-2000 days) that they sent him the wrong book.  He let them know and they said hey can you donate it to your local library and we’ll send you the right copy.  Neat huh? He has told that story over and over for well probably about a decade now.  (Good Experiences compound!)

Also as I have found out – they provide a huge amount of detail in their tracking of orders.  See below:

amazon-customer-obsession2

This is amazing! I have been able to track my package from the moment it left to the moment it has arrived in New Zealand.  I have never seen that level of detail in tracking.

They realise that if I want to track it may as well expose as much data as possible.  No reason to hide behind (we don’t know where it is) but that’s where it is – if it’s not where it’s meant to be we will have to take responsibility.

Now who says customer obsession isn’t a winning model?



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