bwagy, the blog of Ben Young

It is human nature to put things into boxes.

We need them there so that we can relate and understand something in relation to everything else we know.

What box are you in?

What box have others put you in?

Are you happy with them? Identify some boxes…

Wait. 

Why do we need to be in a box? Our name is enough.  We need Ben Young.  We need Nike.  We need Alibaba.

Build a brand, let that be what defines you, avoid boxes, build your brand.

You need to ask, How can I build our company brand so that people ask for us not our box category?