Tag Archives: communication

Keep the bar low enough, that people can get over it, with a little effort

June 3rd, 2010

In particular language.  Keep the language barrier low, about 12 – 14 years, that’s a level that you can reasonably expect most people to understand.

Remember that language is self selecting, if you want to talk to graduates raise the bar…

Funnily enough this was the difference between Google & Microsoft in the battle for search engine market share.  When a misspelled search occurred Microsoft would say ‘try rephrasing or using synonyms’ whereas Google said ‘try different words’.

Subtle changes but profound effect.

Bank hires an extra 100 business managers

June 10th, 2009

A local bank did this earlier in the year.

Smart move as this sends a strong signal to the market, we are here to help you, give you extra services.

In all reality though they could be losing market share or strategically pouncing.  Probably both.

Either way the end result is a strong look on the business banking front, especially to small businesses who are questioning what level of service their bank offers.

You see actions themselves are huge marketing messages.

Swear words

November 3rd, 2008

Swearing is a short cut.

Jerry Seinfeld said swearing is a short cut for comedians to get a laugh.  So he didn’t swear during his acts.

They are a short cut for expressing yourself (some say lazy).

They are also a short cut for getting your point across.

You will not hear me swear much, if at all.

On the odd occaision you may, when I really want to drive a point home.

Keeps people on their toes and lets them know when I really mean it.

The Analysis Zig Zag

September 3rd, 2008

See my post re: Zig Zag.

Everyone zig zags between over analysing and glossing over making decisions on little information.

Sometimes you need to.

It’s called attention to detail. Paying attention to the details can be perfect.  Customers notice and you feel great.

(it’s almost instinctive, they can tell immediately that its polished and perfect)

So how can you tell when you’ve gone too far? or your not going into enough detail.

Questions I would ask myself:

  • How to these details relate to my objective?
  • What level of effort will i have to exhert to nail those details.  Now double it.  Is the payoff still worth it?
  • Will the customer notice these? or notice the lack thereof?

Things to think about…… (maybe a little, maybe a lot haha)

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