Tag Archives: creating

Creating a sense of ownership

June 18th, 2012

That tactility, once you pick it up you can’t put it down.

Apple stores purposely tilt the screens just enough so you can’t quite see it, so you reach out and adjust the screen. Then you can start playing with it and you start to get a sense of ownership.

They’ve all been loaded with games, apps and of course internet access. Heck just pop in and use the internet for free.

How do you create a sense of ownership? Getting your customers involved so they can actually take ownership of what you’re offering.

Kind of like what Michael Gerber was saying when I meet him, the best companies allow their customers to create.

A movement you want to be part of, lego and gaps.

April 14th, 2010

Look here. Discovered via NewZealandDesignBlog.

Gaps, lego, movement.

Once you see it you understand.

Then you can do it yourself.

By doing it, the result tells more people.

Then you have a snowball.

Suddenly all gaps have lego.

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