Not your friends…
But their friends.
The related products.. the products that make your existing purchase better.
It’s amazing the effect that it creates, you buy one, then you buy another. Soon you have the whole family. Kind of like Barbie, and Ken, or iPhone and Macbooks or ….
With any system, you need to look at what inputs/outputs occur.
Specifically looking at carbon inputs/outputs. ย I don’t want to delve into the scientific argument but just want to look at this balance.
When looking at reducing carbon emissions, there are a few fingers to point at: mainly farmers & cars (oil).
The second I understand, if the problem is too much carbon in the atmosphere – where did it come from? Underground where it was stored as oil/coal.
The former is only reusing carbon that is already in the atmosphere (or in plants)…
Thus the problem is capturing this carbon and pumping it back underground however that doesn’t solve our problem as we keep pulling more carbon out.
You see the eco-system is out of whack, we are putting more inputs in and expecting less outputs out – it just doesn’t work!
You’d be surprised on how often this happens! Structurally the same problem just a different context.