Tag Archives: facebook



The Facebook Wall

April 26th, 2011

It’s the new personal media.

Instead of checking into your local media site 10 times a day

You’re checking into your personal media wall.

Most often it’s presenting the same information, but you’re checking for what’s new, what’s changed, what’s happening.

An interesting swap in media consumption that we’re seeing.


Google = Him. Facebook = Her.

April 12th, 2010

Just a thought.

In my tests, broadly speaking, in fact generalising far too much this seems to be true.

Google = Seeking.

Facebook = Connecting.

Again, just a thought.  What do you think?

(Background: Male Social Media Fatigue, Results from our SPCA Campaign)



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