Twitter as a platform for keeping fit
October 5th, 2008I have been thinking a lot about Twitter and the communications channel it provides.
A few points:
- Captive audience (9 – 5 office audience)
- Short, sharp, snappy messages
- Low interaction cost
- Anonymity & transparency (for those who operate under their name)
- High authenticity
So what services would then bode well under these conditions? Quite a lot, Competitions, Market Research, News…here’s one I have been chewing on:
Fitness Plan
Offer a free fitness plan, where you have a trainer, throughout the week putting out exercises you can do in your office (or from your desk). ย
Imagine engaging several hundred local people to do the same exercise at the same time and report back (kind of flashmobbing but in the office). ย
Keeping fit is a big problem for office workers. ย You can then engage with the audience and help them keep fit. ย
Monetisation models are numerous: upselling, selling gear, consultations, build a community, sponsorship.ย
Take it further, exercises to reduce Occupational Overuse Syndrome (oos), dietary?
Oh and you can use it as a feedback tool to find out immediately the difficulties your market are having and help them. (Help me help you)