Tag Archives: fundamental assumptions



Why are car parks flat?

May 19th, 2009

Interesting question.

But why was I thinking this?

Driving around – I thought it was neat how all roads are virtually flat and smoothen out the bumps.

Then I was like, ok same with car parks.  But what about car parking buildings?

Quick calculations (using the old 1, 2, square root 3) we can find if we elevate a 4m car park 30 degreees, we can accommodate a flat surface area saving of 15%.

That is, if you elevated every car park in a building, you would have 15% more room for extra car parks.

So why haven’t they done it?

  • Most likely the fundamental assumptions haven’t been questioned
  • Comfort / Usability
  • The norm

From a cost perspective

  • Increase car density within a car park (thus higher ROI for the same surface area)
  • Setup price discrimination, flat car park 50c/hour

Clearly there are some issues that need to be investigated…such as safety, consumer reaction, cost of setting up.

Flipping the fundamental assumption that parks need to be flat – yields a whole new insight.

Crazy huh? This exact approach is what is going to differentiate your firms service offering, flipping solutions on their head to deliver something no one else can.  What better way to obsess about your customers?


Fundamental Assumptions

May 14th, 2009

Fundamental Assumptions are what I question almost everyday.  

So what if it’s always been done that way, doesn’t mean we should continue.

Things change.

What I find is that going to the complete opposite yields not only greater understanding but the opportunity to tackle a problem in a way that hasn’t been attempted before.

Also no one else is doing it… which means you should at least give it a shot.



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