bwagy, the blog of Ben Young

Starting without fanfare is a bit daunting and quite scary.

Shouldn’t I be shouting from the rooftops about what I’m doing?

Yes and no.

Shout from the rooftops once you’ve tested your product with paying customers AND they think it’s awesome.

However who starts off like that? Starting without fanfare lets you operate under the radar, quietly refine and build your business.

It also means you have market potential rather than converting a market that is fatigued by your shouting.

A good analogy is the franchise, do you think they rolled out hundreds of McDonalds then figured out how to make a convenient meal?

Relationships matter.  That’s why we invest in them, maintain them.

We need not forget that online whilst we have this brilliant tool, it is nothing without relationships.

Hotmail took off as suddenly anyone could have email to talk to anyone.

Skype, same story.

Facebook, same story.

Twitter, same story.

Relationships are so so important to us.  When we have established them on say Twitter we are not likely to shift easily if at all.  We place more value on them (than the actual service).

Remember this and do not forget it when your building & marketing your product.