bwagy, the blog of Ben Young

In particular language.  Keep the language barrier low, about 12 – 14 years, that’s a level that you can reasonably expect most people to understand.

Remember that language is self selecting, if you want to talk to graduates raise the bar…

Funnily enough this was the difference between Google & Microsoft in the battle for search engine market share.  When a misspelled search occurred Microsoft would say ‘try rephrasing or using synonyms’ whereas Google said ‘try different words’.

Subtle changes but profound effect.

Admit it we’ve all been the clever guy.

You know the one that always comes up with remarkable out there ideas to a problem.

“We can do it better!”

When just as often there is no real need to reinvent the wheel, a simple solution is best.

But don’t ever quell that guy for it’s their nudges that breakthroughs come about.

(And that’s when the wheel really gets redefined!)