Tag Archives: language

Keep the bar low enough, that people can get over it, with a little effort

June 3rd, 2010

In particular language.  Keep the language barrier low, about 12 – 14 years, that’s a level that you can reasonably expect most people to understand.

Remember that language is self selecting, if you want to talk to graduates raise the bar…

Funnily enough this was the difference between Google & Microsoft in the battle for search engine market share.  When a misspelled search occurred Microsoft would say ‘try rephrasing or using synonyms’ whereas Google said ‘try different words’.

Subtle changes but profound effect.

Swear words

November 3rd, 2008

Swearing is a short cut.

Jerry Seinfeld said swearing is a short cut for comedians to get a laugh.  So he didn’t swear during his acts.

They are a short cut for expressing yourself (some say lazy).

They are also a short cut for getting your point across.

You will not hear me swear much, if at all.

On the odd occaision you may, when I really want to drive a point home.

Keeps people on their toes and lets them know when I really mean it.

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