The Rise of the Micro Expert
December 15th, 2008As is the power of small we are all micro experts.
We hold expert knowledge within a small niche.
Much of it we’re not aware of as it is just a way of life, for example I’ve found Iam an micro expert in:
- Managing virtual teams across multiple countries, time zones and long time periods
- Twitter Evangelist: the art of using twitter
- Bootstrapped Marketing
These are just some, this isn’t a recent occurrence I suspect it has been like this for many years.
But now something has changed.
The value of this knowledge has changed.
Before it was handy to you and a few select people you ran into.
Now using the internet the global interest can be enough to build a market around.
An online tv show; a blog, a small book detailing your learnings, a series of dvds.
With this in mind you can really do what you love and make a few bucks at the same time.