Tag Archives: offline



Take all of this offline

May 27th, 2009

Having my monthly coffee with Rich of GetFrank we were talking about all the learnings you get from running an online business.

It really is all about the groundswell – creating the word of mouth.

It’s less about sinking money into something and more pulling your sleeves up and getting your hands dirty.

These are the fundamentals offline as well, yet you forget the basics to be honest.

If you can take these basic principles back offline into a traditional market you can really dominate.

Imagine applying Internet Marketing 101 to staplers? fruit juice? car tyres?

Your marketing cost would be a fraction of the competition and I daresay magnitudes times more effective.

Basic concept of innovation Рtake a successful framework into a new context.  You could have some real fun with it Рso why not give it a shot?



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