Tag Archives: perceived value

Amazon is about to launch something that will change everything….

November 16th, 2010

They’re going to let you loan books.

Digital books that is.

Suddenly they have overcome probably the second highest sales objection to digital books (first being you can’t replace a book, which people rapidly get over once they see a Kindle).

But what they’ve changed is, there is now a cost to loaning someone a book, in the past you could loan a cd and still enjoy the software of music yourself. Now you won’t be able to.

It’s that cost which will keep ebook prices up, get more people on board, but change consumers perception of digital goods.

They will have more tangibility and perceived value.

If you haven’t yet, consider what digital goods, tokens, experiences you could offer to make your service more compelling. Or consider maybe what you are giving away at the moment is vastly undervalued.

PS this blog is available on Kindle, for a couple of bucks a month, that’s their charge not mine.

The Coffee Currency

June 15th, 2010

Photo Credit: Thomas

Or Beer or Wine Currency.

That is, you ask someone to do something for a coffee.  And of course they say yes.

However if you asked them to do the same for the equivalent monetary value, would they do it? Probably not.

It swaps the value proposition, oh I can get a bottle of wine for this? Awesome that’s not too hard.  Whereas if you said I’ll give you $20 to do this, the internal memo is different “I’m worth more than that”, “that’s not that much” or maybe it is worth that much.

MySpace have a great example with some of their competitions, whereby you can win three prizes (don’t hammer me on exact details if I’ve made a mistake), a pinball machine, a holiday, a quad bike or $5000 cash.  Apparently the Pinball Machine gets disproportionality picked, even though if you took the $5000 cash you could buy 2 or even 3 of the other prizes!

The point is once someone receives money they need to do something with it, a Pinball Machine is much more fun than paying off some bills (which many would be compelled to do).

People interpret currency differently and you can (should) use this to your advantage where possible.  My Dad famously (at least in Queenstown, New Zealand) is always owed a coffee by someone, which he then trades up to something even more valuable…

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