bwagy, the blog of Ben Young

It is human nature to put things into boxes.

We need them there so that we can relate and understand something in relation to everything else we know.

What box are you in?

What box have others put you in?

Are you happy with them? Identify some boxes…

Wait. 

Why do we need to be in a box? Our name is enough.  We need Ben Young.  We need Nike.  We need Alibaba.

Build a brand, let that be what defines you, avoid boxes, build your brand.

You need to ask, How can I build our company brand so that people ask for us not our box category?

How can my friend who is a one man band charge $175/hour excl gst one year and only $50/hr two years ago.

Simple he created scarcity.

He is in a unique position where he is the guy to get.

Resources in scarcity cost more and clients are happy to pay it as they realise how scarce he is…

So think about it, how can i become scarce in my industry?

Ideas:

– Be the best at it or at a unique mix ie social media in the public sector

– Build your personal brand

– Limit availability…i only work 20/hours a week and only have 5 clients

– Be different

– Do something no one else will ever do ie transparency in a walled garden industry

Sure you can come up with a few of your own.

(remember it’s all about the story your telling by being scarce)