Tag Archives: physics



Smart People set rules (and then reallocate resources to those rules)

September 21st, 2010

They define what is important, what isn’t and we divert our resources to where they get maximum impact.

And sometimes circumstances dictate these rules (as per the video below)….

What it highlights is our capacity to redivert resources to where they’re needed, we just need to set the rules for them to operate within.


Balance of an eco-system

September 6th, 2010

With any system, you need to look at what inputs/outputs occur.

Specifically looking at carbon inputs/outputs.  I don’t want to delve into the scientific argument but just want to look at this balance.

When looking at reducing carbon emissions, there are a few fingers to point at: mainly farmers & cars (oil).

The second I understand, if the problem is too much carbon in the atmosphere – where did it come from? Underground where it was stored as oil/coal.

The former is only reusing carbon that is already in the atmosphere (or in plants)…

Thus the problem is capturing this carbon and pumping it back underground however that doesn’t solve our problem as we keep pulling more carbon out.

You see the eco-system is out of whack, we are putting more inputs in and expecting less outputs out – it just doesn’t work!

You’d be surprised on how often this happens! Structurally the same problem just a different context.


Fight or Flight & Time Perception

February 17th, 2009

I am a bit of a Physics buff so always keen to read up on the latest experiments taking place.

One I saw late last year was on our perception of time.

As part of fight or flight response to a stimulus our body will shut off certain functions to divert energy and focus to other vital functions.

This most commonly occurs as flow or tunnel vision, where you hold a lot of focus on a task such that you lose track of time.

This particular experiment had a guy dropped from a large height onto a big net.  On his wrist he had a watch like device that was flashing a number at a high frequency that you cannot normally view it.

As he fell the idea was to see if he could see the number.

And he could everytime.  That is during a heightened response his ability to perceive his surroundings was much better than normal.

In fact you can watch the video here: Free Fall Experiment

I thought this was pretty neat especially in how it ties into Marketing and in particular usability. 

If you can change your customers perception of time through stimulating flow or enjoyment you create a strong customer relationship with your product & service.

(Extras for experts read my research on Live Search’s inability to create a compelling experience. )



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