Tag Archives: productising data



Productizing Data

July 31st, 2018

I spoke with a colleague on the art of turning data in to products.

Given we live in a data-centric world there doesn’t appear to much dialogue on the topic so I’m adding some ๐Ÿ™‚

Every product or service creates data. More and more companies are looking at how to build data businesses and many launch a ‘data’ product but few will go deep.

A lot of that is to do with product management, productizing data isn’t an easy process. In general there are a few levels to it.

  • Level One: The sell is more data, get more than you had before.
  • Level Two: Once you have sold too much ‘new data’, you have to swap or adjust to ‘curated data’.
  • Level Three: Insights or recommendations, make meaning from this data.
  • Level Four: Delta, show me the delta or contextualize these for me.

Then rinse/repeat.

Or at least that’s the theory.

Many companies do level one, and then at each step it drops dramatically. Why? Competition, need and market.

Highly motivated end users will push a company to get to stage four fast. Then at that point itโ€™s continual renewal to standardize and continue to conextualize data.

Some companies only need to get to stage one or two, or can spend years before stage three or four. Thatโ€™s ok. But this helps provide a framework or directionality.



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